Rewarding your Brand Advocates

The maximisation of profit within a business is only one possible goal. If you are in a particularly competitive industry it might be more important for you to get your name known and to increase your customer base. Even if your business is well established there's no harm in following the same good practice to make sure your maximising your client potential.

Having people that have used your service and would highly recommend you is a great way of getting an increased client basis. Have a look at your current customer list and ask yourself what you can do to turn them into brand advocates.

In addition to providing a good product and service start to factor in after-sales service and support; are you meeting and surpassing their expectations? All this can meet quite a lot of work but hopefully it will be worth it!

If resources for support are severely stretched then you can be a bit cheeky and to focus on those customers that have already received good service and are also movers-and-shakers within the industry. This is no substitute for offering good all-round service but it's better than nothing.

Be ready also to support your advocates. Are you able to send them material that will help them to promote your product? Do they have a stack of your business cards and are they on your mailing list?

In terms of web development you can also monetise these incentives. Setting up an affiliate or reward scheme based on voucher codes, discount codes or inbound links can be set to track new enquiries and reward the instigator.

With attention to brand advocates you should be able to achieve a good level of customer service and receive the benefits for it.