Pay per Click Warning

Not every search engine visitor will act the same way. One important difference that searchers have is their propensity to click on sponsored links. Nearly 2 out of 3 visitors in a recent study preferred the organic listing over the paid listing slot.

Logically, if you're focusing entirely on a paid listing system to promote your business you may want to start putting some time and effort into search engine optimisation in order to get a decent position on the organic listings.

That said, there are some time when paid listings can be very useful: Time limited special offers and event sign ups are two examples where the ease with which adverts can be added and removed works in your favour.

23rd April 2010

You may already be familiar with Facebook and may already have a personal or business profile on it. Even if you haven't, it's worth reading on to understand how Facebook's latest update allows you to lever the power of social networking for your business.